Processing of Personal Data

In accordance with the provisions of Law 15/1999, of 13 December, on the Protection of Personal Data, the user accepts that the personal data provided when booking will be incorporated into a file owned by HOTEL PLAYA REAL RESORT, hereinafter the company, with VAT number B76029495 and domiciled at Avda. Moscu 6, 38670 Costa Adeje (Tenerife), for the management of the booking system, the processing of the user’s request, the control and management of relationships with website users who make bookings, and the undertaking of statistical studies of the users registered on said website, therefore enabling the design of improvements to the services provided. All fields marked as obligatory on forms must be completed for the correct processing of user requests. The personal data facilitated by the user will only be communicated to third parties in compliance with legal obligations or with the user’s prior consent. The user expressly consents to the bank details provided being used to address possible penalties due to cancellations or no-shows, as stipulated in the rate terms and conditions. The processing of user bookings necessarily involves this aforementioned process, meaning the process may not be completed if the user is opposed to it. The user may exercise his rights of access, rectification, cancellation and opposition at any time, as indicated below.

Veracity of Information

The user will be responsible for the veracity of the data provided, and the company reserves the right to exclude the registered services to any user who provides false data, without prejudice to all other actions that may be applicable by law. Additionally, the user must be duly authorised to provide the data of third parties. Only if the user has the consent of future hotel guests may he confirm their names and surnames in the Room Distribution section. Said information, which will enable the chosen hotel to provide a better service to its guests, is optional, meaning its confirmation by the user implies, under his exclusive responsibility, the assumption of the duty of informing those individuals of the content of our Privacy Policy before offering this personal information.

Data Processing in Browsing

In accordance with the obligation stipulated in art. 22.2 of Law 34/2002, of 11 July, on Information Society Services and E-Commerce, the user is informed that the company uses cookies on its website. A cookie is a small piece of data that websites transfer to the hard drive of devices that connect to them. We use session cookies to identify the user and maintain his status of identification. Session cookies are automatically deleted from the hard drive when the session is completed. We also use cookies to gather anonymous and collective statistics that enable us to analyse how users use our website in order to improve it. Only the following information about visitors to our website is obtained:

We are able to obtain the following information:

Although the information obtained is, in principle, completely anonymous, in compliance with Report 327/2003 of the Spanish Data Protection Agency, the user is informed that the aforementioned data will be included in a personal data file of the company for the previously mentioned purposes and that he may exercise his rights of access, rectification, cancellation and opposition as indicated below.

We also use the remarketing tool Google AdWords. This tool enables Google AdWords content to be published on the network (more details about the Google content network here:, and advertisements based on previous user visits to our website. To do this, some pages on our website include a code named a “remarketing tag”. These tags enable the cookies of the user’s browser to be read and configured in order to determine the specific type of advertisement to be shown to the user, depending on elements related to his visit to our website, such as the chosen browsing circuit, the pages visited and the actions performed. The remarketing lists created in this manner are saved on a Google server data base where all the cookie IDs associated with each list of interest category are stored. The information obtained only enables the identification of a specific browser: Google cannot identify the specific user using only this information (for more information on the remarketing tool, click the following link:

With regards to the company, this information will only be associated with a specific user if said user is identified on the website, for example, if he has completed a booking process. In this case, the data obtained will be communicated to the company for purposes of commercial research and website user segmentation in order to design marketing campaigns in accordance with the interests shown during browsing. This data will be added to a file of the aforementioned organisation for these purposes. To oppose the handling and communication of this personal data, the user has the option of disabling cookies, as detailed below:

The user may disable cookies or find out more about their use via the settings of his browser. However, if cookies are disabled, it is possible that the user may not be able to make full use of all of the website’s functions. Regarding remarketing cookies, the user may disable the use of Google cookies by visiting the Google ad page. The user may also disable DoubleClick cookies by visiting the DoubleClick page. To disable third party cookies, the user can visit the Network Advertising Initiative (NAI) page. The user may exercise his rights of access, rectification, cancellation and opposition at any time as indicated below.

Advertising Purposes File

If the user would like to receive information about promotions from the company he may authorise the cession of his data for said purposes simply by accepting these Booking Terms and Conditions. If, on the other hand, he does not wish to receive this type of information, he must expressly mark the exclusion box. Only when consent exists will the personal data necessary for communication be ceded to Paraty Hoteles S.L. and it will serve to keep the user informed, whether via email or other methods, of the latest news, products and services related to the company and Paraty Hoteles S.L. We hereby inform the user that, having declared his acceptance, his personal data will be added to a personal data file, for which the company is responsible. The user may exercise his rights of access, rectification, cancellation and opposition at any time by writing to the company, as indicated below.